Recycling Starts with Design — Pia Baker on Delivered

Pia Baker, Director of Marketing at APR, discusses the importance of package design for effective recycling in the event series Delivered. She emphasizes that recycling isn’t just about tossing items in the bin—successful recycling starts with thoughtful package design that aligns with recycling systems.

With over two decades of experience, Pia explains the critical factors for recyclability: access, acceptance, market demand, and design. APR’s Design Guide for Plastics Recyclability helps companies create packaging that can be efficiently processed. Pia also highlights the business case for sustainability, noting that products labeled as sustainable show a 50% higher growth rate. With rising regulations, like Extended Producer Responsibility (EPR), companies must design packaging for recyclability and use more recycled content to stay competitive.

Read the full article from Infinium.